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Venture Clienting

Turn startups into your competitive advantage without the investment risk

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Why venture clienting works for established companies

Your best competitive advantage might be out there with a startup you haven't met yet. Startups have access to technologies and approaches that most established companies can't build themselves. But here's the thing: venture clienting isn't just about finding startups. It's about structuring a real partnership where both sides win.

Venture clienting lets you work with startups as customers or partners: you test their solutions in your real business, and they get a paying customer and validation. No big investment commitments, no equity drama. Just practical collaboration with measurable results.

The challenge with venture clienting is doing it right. You've got different departments wanting different things, startups speaking a different language, and a lot of moving pieces. When companies get venture clienting structured properly – with clear processes and professional management – they run 3 times more successful pilots and get 2.5 times better adoption rates. That's the real difference.

We make venture clienting work for you

We're your partner. We identify which startups solve your actual problems, we manage the entire venture clienting process from first conversation to working solution, and we make sure both sides benefit. We're the bridge that makes venture clienting actually happen.

How we support you with our venture clienting program

Get organized

Post your challenge and get matched with leading startups that have solutions that fit. Our team handles all the heavy lifting, marketing, screening applications, quality assurance, and smooth handoffs into actual partnerships through structured collaboration processes.

Strategic preparation

  • Find the right startups: We analyze your challenges and identify startups with solutions you can use. We use AI to make sure we're looking everywhere.
  • Get clear on what you need: We work with your teams to define what success looks like and what you're really looking for.
  • Prepare your people: We run training so your teams know how to work with startups – it's a different dynamic.

Make it happen

  • Ready-to-use templates: Contracts, NDAs, project plans – all the stuff that matters but nobody wants to build from scratch
  • Coordinate everything: We manage between your departments, smooth out disagreements with startups, and keep projects moving
  • Track what matters: We set realistic KPIs and actually measure if it's working
  • Legal covered: Balanced agreements that protect both sides
  • Tell the story: Help with communication when you get a win

Scale the wins

  • Find funding: We identify grants or innovation programmes that can support your partnerships.
  • Spot problems early: We catch risks before they become headaches.
  • Roll it out: When something works, we help you expand it across the company.
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Real results

  • RootCamp has successfully implemented numerous pilot projects in the areas of circular economy, agriculture, food, water and software between companies and startups

  • In the focus areas of energy, smart cities and healthcare, SpinLab has successfully delivered numerous pilot projects between corporates and startups:
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Portrait-Alexander-Tuerpe

Alexander Türpe, General Manager ExciteLab

We look forward to hearing from you.